Just Published: What’s Your Point? Version 2.0

What’s Your Point?, Version 2.0 by Suzanne Hudson and Molly LeClair improves writing skills by encouraging critical thinking and analysis. By bridging established writing processes with new technologies and digital media, the text also helps students ensure their important ideas are understood and appreciated in evolving contexts.

Version 2.0 is updated to include new Sample Focus Questions, particularly in the analysis, argument, and research chapters. Several additional Concept Checks and professional essays have been added to further enhance student learning.

What’s Your Point? extends beyond exposition as it encourages students to “analyze” rather than “explain.” This text is suitable for both 2-year and 4-year institutions. Interested in learning more? Request your complimentary examination copy today.

Just Published: Mastering Organizational Behavior

Now available, Cooper, Hellriegel, and Slocum’s Mastering Organizational Behavior, Version 14.0. This fully updated classic empowers students to take a personal approach to management by encouraging them to assess and maximize their own skills.

Geared to today’s business landscape, this new version maintains its popular focus on the seven core managerial competencies for success: managing self, ethics, communication, teams, change – and most importantly – diversity across cultures.

By combining classic theory with contemporary research, Mastering Organizational Behavior, Version 14.0 establishes a clear connection between research-based management techniques and emerging industry trends.

Mastering Organizational Behavior, Version 14.0 is new to FlatWorld. That means you get everything you expect from a high-quality textbook and support package, but now at an affordable price. Request a complimentary examination copy today.

Just Published: The Legal and Ethical Environment of Business, Version 3.0

The new version of The Legal and Ethical Environment of Business, Version 3.0 by Terence Lau and Lisa Johnson was updated to cover contemporary issues relevant to the study of the legal environment. Version 3.0 includes discussions of the Affordable Care Act, major Supreme Court decisions on same-sex marriage, and other notable developments that illustrate evolving legal principles.

This textbook aims to present the often-overwhelming legal environment of business in an exciting and relevant way. The authors have included real-world applications, allowing students to apply concepts in the context of relevant legal environment of business. Each chapter features discussion questions that encourage critical thought, engagement, and dialogue.

This textbook is suitable for both 2-year and 4-year institutions. Interested in learning more? Request your complimentary examination copy today.

Just Published: The Power of Selling, Version 1.1

Now available, Kim Richmond’s The Power of Selling, Version 1.1. This textbook makes the selling process come alive as it encourages students to utilize proven selling tactics both in their personal lives and professional careers.

Suitable for introductory marketing, sales, and personal selling courses, the text focuses on key selling tenets. Recently refreshed with updated video clips and links, Version 1.1 engages students with its unique “Video Ride-Alongs” feature that profiles seven different sales professionals who share personal insights and practical tips about how they apply successful sales strategies covered in each core chapter.

The Power of Selling concludes with a chapter titled, “Selling U,” that encourages students to apply the concepts learned in the book to their own job searches. Highlights include the importance of branding yourself, how to write an impactful cover letter and resume, how to create a personal elevator pitch, and more.

The Power of Selling, Version 1.1 is customizable and comes packed with instructor supplements. Learn more here.

Sneak Peak: Technical Communication

Last year, FlatWorld proudly published Pau-San Haruta’s Technical Communication: Excelling in a Technological World, v.1.0. This interdisciplinary textbook merges language-related topics with innovative advances for a well-rounded approach to technology.

Pau-San Haruta is not only a cognitive scientist, but also a technological entrepreneur, giving her a unique perspective in this space. The text is full of real-world examples and case assignments, as well as insights into visual and responsive web design.

Interested in learning more? Request a complimentary copy of Technical Communication: Excelling in a Technological World, v.1.0.

Author Spotlight: David Trowbridge

Major kudos to our author David Trowbridge for the latest buzz around his mobile app and website, Clio.

Clio – named for the Greek muse of history – allows you to input your geographical location and learn exactly what happened in history right there. Trowbridge hopes that the app will become the “Digital Museum of America” – and we’re right there with him.

Check out Clio and Trowbridge’s A History of the United States, Volume 2.

What’s New in Business Law?

Business law is constantly evolving – so your text should, too. The newest edition of Business Law and the Legal Environment, Version 2.0 by Mayer, Warner, Siedel, and Lieberman provides a current perspective and reliable assessment of the latest developments in corporate and business law.

Last published in 2011, the revised set features 53 updated chapters. So your students will be in-the-know about the latest changes in commercial papers, electronic banking, consumer credit transactions, and more. Added bonus? The text features a new chapter on an accountant’s professional liability.

With an instructor’s manual and PowerPoint slides, consider your life made easier. If you’re interested in reviewing a complimentary examination copy, request one here.

Questions about anything FlatWorld? Give us a call at (877) 257-9243. We believe that teaching can be hard work. But textbooks don’t have to be.

The Lonely Life of an Introduction to Business Instructor

By: Karen Collins

Those instructors specializing in the traditional business subjects — accounting, business law, economics, finance, information systems, management and marketing – can reach out for advice from others in their discipline at conferences or other gatherings of professionals. But those teaching the Introduction to Business course are not so fortunate. There is no organization that brings together Introduction to Business faculty to share opinions and offer helpful hints on ways to enhance learning in the course.

The purpose of this blog is to facilitate such sharing. Please describe your experiences teaching the Introduction to Business course. Also, please share “best practices” applied in teaching the course. Finally, use this forum to ask your fellow Introduction to Business instructors questions about their experiences and successful techniques.

 

The Rising Costs of Textbooks

Recent headlines have been flooded with the rising costs of higher education. Can you imagine that textbook prices have risen 945% since 1978? More and more students are opting out of buying textbooks and here are the reasons:

Electronic library
Why are textbook prices rising when technology is getting cheaper? 

Reason 1: According to the Student PIRGs, 65% of students said that they decided against buying a textbook because it was too expensive. What’s even more disturbing is that 94% of students who had forgone purchasing a book were concerned that it would hurt their grade.

Reason 2: Students no longer find the universal, linear structure of textbooks engaging. Today’s digital natives demand a more interactive and real-time approach to learning. Content is moving at such a fast pace that today’s textbooks should be more flexible and personalized.

Flat World helps to solve this problem by providing affordable, digital-first textbooks. Professors can now have peace of mind that their students don’t need to spend a month’s worth of lunch money to buy required textbooks. Help us change the cost of education, without sacrificing quality.

Learn on.