The Lonely Life of an Introduction to Business Instructor

By: Karen Collins

Those instructors specializing in the traditional business subjects — accounting, business law, economics, finance, information systems, management and marketing – can reach out for advice from others in their discipline at conferences or other gatherings of professionals. But those teaching the Introduction to Business course are not so fortunate. There is no organization that brings together Introduction to Business faculty to share opinions and offer helpful hints on ways to enhance learning in the course.

The purpose of this blog is to facilitate such sharing. Please describe your experiences teaching the Introduction to Business course. Also, please share “best practices” applied in teaching the course. Finally, use this forum to ask your fellow Introduction to Business instructors questions about their experiences and successful techniques.

 

The Rising Costs of Textbooks

Recent headlines have been flooded with the rising costs of higher education. Can you imagine that textbook prices have risen 945% since 1978? More and more students are opting out of buying textbooks and here are the reasons:

Electronic library
Why are textbook prices rising when technology is getting cheaper? 

Reason 1: According to the Student PIRGs, 65% of students said that they decided against buying a textbook because it was too expensive. What’s even more disturbing is that 94% of students who had forgone purchasing a book were concerned that it would hurt their grade.

Reason 2: Students no longer find the universal, linear structure of textbooks engaging. Today’s digital natives demand a more interactive and real-time approach to learning. Content is moving at such a fast pace that today’s textbooks should be more flexible and personalized.

Flat World helps to solve this problem by providing affordable, digital-first textbooks. Professors can now have peace of mind that their students don’t need to spend a month’s worth of lunch money to buy required textbooks. Help us change the cost of education, without sacrificing quality.

Learn on.