Author Spotlight: David Trowbridge

Major kudos to our author David Trowbridge for the latest buzz around his mobile app and website, Clio.

Clio – named for the Greek muse of history – allows you to input your geographical location and learn exactly what happened in history right there. Trowbridge hopes that the app will become the “Digital Museum of America” – and we’re right there with him.

Check out Clio and Trowbridge’s A History of the United States, Volume 2.

What’s New in Business Ethics?

While some students may enter your course intimidated by the thought of ethical theory, Dr. James Brusseau maintains a clear and engaging approach throughout the newly published The Business Ethics Workshop: Ethics in the Workplace, v. 2.0. Here a just a few of the refreshing updates to this version:

  • More than 50 video case studies are embedded throughout the text, many featuring news reports along with sharpening refinements of the presented conflicts.
  • A robust PowerPoint deck of nearly 700 slides to thoughtfully complement the textbook. Besides clearly summarizing each section, there are slides linking to videos that raise ethical dilemmas for class discussion.
  • Affordable student pricing options beginning at $24 for online access, with the ability to upgrade to downloadable PDFs, ebooks, and printed copies.
Without sacrificing scope or rigor, this text discusses the ethical dilemmas facing employees and managers in the workplace with a variety of contemporary case studies many students will find relatable. Some of the cases profiled include Toms shoes, American Apparel, the Bernie Madoff fraud, and how the SATs are used by the College Board. Instructors may also choose to customize the book with their own cases of interest and other content at no additional cost.

 

We are pleased to share this new version of one of our catalog’s most notable offerings. If you are a faculty member interesting in reviewing a complimentary desk copy, we invite you to request yours here!

 

Questions about reviewing or customization options? Our Learning Content Adoption Consultants are ready to assist you at 1-877-257-9243. You’ll reach a real human, because we believe automated phone attendants are just unethical.

The Lonely Life of an Introduction to Business Instructor

By: Karen Collins

Those instructors specializing in the traditional business subjects — accounting, business law, economics, finance, information systems, management and marketing – can reach out for advice from others in their discipline at conferences or other gatherings of professionals. But those teaching the Introduction to Business course are not so fortunate. There is no organization that brings together Introduction to Business faculty to share opinions and offer helpful hints on ways to enhance learning in the course.

The purpose of this blog is to facilitate such sharing. Please describe your experiences teaching the Introduction to Business course. Also, please share “best practices” applied in teaching the course. Finally, use this forum to ask your fellow Introduction to Business instructors questions about their experiences and successful techniques.

 

The Rising Costs of Textbooks

Recent headlines have been flooded with the rising costs of higher education. Can you imagine that textbook prices have risen 945% since 1978? More and more students are opting out of buying textbooks and here are the reasons:

Electronic library
Why are textbook prices rising when technology is getting cheaper? 

Reason 1: According to the Student PIRGs, 65% of students said that they decided against buying a textbook because it was too expensive. What’s even more disturbing is that 94% of students who had forgone purchasing a book were concerned that it would hurt their grade.

Reason 2: Students no longer find the universal, linear structure of textbooks engaging. Today’s digital natives demand a more interactive and real-time approach to learning. Content is moving at such a fast pace that today’s textbooks should be more flexible and personalized.

Flat World helps to solve this problem by providing affordable, digital-first textbooks. Professors can now have peace of mind that their students don’t need to spend a month’s worth of lunch money to buy required textbooks. Help us change the cost of education, without sacrificing quality.

Learn on.