Just Published: What’s Your Point? Version 2.0

What’s Your Point?, Version 2.0 by Suzanne Hudson and Molly LeClair improves writing skills by encouraging critical thinking and analysis. By bridging established writing processes with new technologies and digital media, the text also helps students ensure their important ideas are understood and appreciated in evolving contexts.

Version 2.0 is updated to include new Sample Focus Questions, particularly in the analysis, argument, and research chapters. Several additional Concept Checks and professional essays have been added to further enhance student learning.

What’s Your Point? extends beyond exposition as it encourages students to “analyze” rather than “explain.” This text is suitable for both 2-year and 4-year institutions. Interested in learning more? Request your complimentary examination copy today.

Just Published: Mastering Organizational Behavior

Now available, Cooper, Hellriegel, and Slocum’s Mastering Organizational Behavior, Version 14.0. This fully updated classic empowers students to take a personal approach to management by encouraging them to assess and maximize their own skills.

Geared to today’s business landscape, this new version maintains its popular focus on the seven core managerial competencies for success: managing self, ethics, communication, teams, change – and most importantly – diversity across cultures.

By combining classic theory with contemporary research, Mastering Organizational Behavior, Version 14.0 establishes a clear connection between research-based management techniques and emerging industry trends.

Mastering Organizational Behavior, Version 14.0 is new to FlatWorld. That means you get everything you expect from a high-quality textbook and support package, but now at an affordable price. Request a complimentary examination copy today.

Just Published: The Legal and Ethical Environment of Business, Version 3.0

The new version of The Legal and Ethical Environment of Business, Version 3.0 by Terence Lau and Lisa Johnson was updated to cover contemporary issues relevant to the study of the legal environment. Version 3.0 includes discussions of the Affordable Care Act, major Supreme Court decisions on same-sex marriage, and other notable developments that illustrate evolving legal principles.

This textbook aims to present the often-overwhelming legal environment of business in an exciting and relevant way. The authors have included real-world applications, allowing students to apply concepts in the context of relevant legal environment of business. Each chapter features discussion questions that encourage critical thought, engagement, and dialogue.

This textbook is suitable for both 2-year and 4-year institutions. Interested in learning more? Request your complimentary examination copy today.

Just Published: The Power of Selling, Version 1.1

Now available, Kim Richmond’s The Power of Selling, Version 1.1. This textbook makes the selling process come alive as it encourages students to utilize proven selling tactics both in their personal lives and professional careers.

Suitable for introductory marketing, sales, and personal selling courses, the text focuses on key selling tenets. Recently refreshed with updated video clips and links, Version 1.1 engages students with its unique “Video Ride-Alongs” feature that profiles seven different sales professionals who share personal insights and practical tips about how they apply successful sales strategies covered in each core chapter.

The Power of Selling concludes with a chapter titled, “Selling U,” that encourages students to apply the concepts learned in the book to their own job searches. Highlights include the importance of branding yourself, how to write an impactful cover letter and resume, how to create a personal elevator pitch, and more.

The Power of Selling, Version 1.1 is customizable and comes packed with instructor supplements. Learn more here.

Sneak Peak: Technical Communication

Last year, FlatWorld proudly published Pau-San Haruta’s Technical Communication: Excelling in a Technological World, v.1.0. This interdisciplinary textbook merges language-related topics with innovative advances for a well-rounded approach to technology.

Pau-San Haruta is not only a cognitive scientist, but also a technological entrepreneur, giving her a unique perspective in this space. The text is full of real-world examples and case assignments, as well as insights into visual and responsive web design.

Interested in learning more? Request a complimentary copy of Technical Communication: Excelling in a Technological World, v.1.0.

FlatWorld Text Motivates March Madness Star

On Sunday night, Luke Maye hit the game-winning shot over Kentucky. On Monday morning, he was back on North Carolina’s campus attending his 8am class. He was greeted with a standing ovation from FlatWorld author and professor, C.J. Skender and classroom full of fans.

C.J. Skender co-authored FlatWorld’s Financial Accounting textbook. Let’s just say, we consider both of these guys team players.

Author Spotlight: David Trowbridge

Major kudos to our author David Trowbridge for the latest buzz around his mobile app and website, Clio.

Clio – named for the Greek muse of history – allows you to input your geographical location and learn exactly what happened in history right there. Trowbridge hopes that the app will become the “Digital Museum of America” – and we’re right there with him.

Check out Clio and Trowbridge’s A History of the United States, Volume 2.

What’s New in Business Ethics?

While some students may enter your course intimidated by the thought of ethical theory, Dr. James Brusseau maintains a clear and engaging approach throughout the newly published The Business Ethics Workshop: Ethics in the Workplace, v. 2.0. Here a just a few of the refreshing updates to this version:

  • More than 50 video case studies are embedded throughout the text, many featuring news reports along with sharpening refinements of the presented conflicts.
  • A robust PowerPoint deck of nearly 700 slides to thoughtfully complement the textbook. Besides clearly summarizing each section, there are slides linking to videos that raise ethical dilemmas for class discussion.
  • Affordable student pricing options beginning at $24 for online access, with the ability to upgrade to downloadable PDFs, ebooks, and printed copies.
Without sacrificing scope or rigor, this text discusses the ethical dilemmas facing employees and managers in the workplace with a variety of contemporary case studies many students will find relatable. Some of the cases profiled include Toms shoes, American Apparel, the Bernie Madoff fraud, and how the SATs are used by the College Board. Instructors may also choose to customize the book with their own cases of interest and other content at no additional cost.

 

We are pleased to share this new version of one of our catalog’s most notable offerings. If you are a faculty member interesting in reviewing a complimentary desk copy, we invite you to request yours here!

 

Questions about reviewing or customization options? Our Learning Content Adoption Consultants are ready to assist you at 1-877-257-9243. You’ll reach a real human, because we believe automated phone attendants are just unethical.

The Lonely Life of an Introduction to Business Instructor

By: Karen Collins

Those instructors specializing in the traditional business subjects — accounting, business law, economics, finance, information systems, management and marketing – can reach out for advice from others in their discipline at conferences or other gatherings of professionals. But those teaching the Introduction to Business course are not so fortunate. There is no organization that brings together Introduction to Business faculty to share opinions and offer helpful hints on ways to enhance learning in the course.

The purpose of this blog is to facilitate such sharing. Please describe your experiences teaching the Introduction to Business course. Also, please share “best practices” applied in teaching the course. Finally, use this forum to ask your fellow Introduction to Business instructors questions about their experiences and successful techniques.