Just Published: The Power of Selling, Version 1.1

Now available, Kim Richmond’s The Power of Selling, Version 1.1. This textbook makes the selling process come alive as it encourages students to utilize proven selling tactics both in their personal lives and professional careers.

Suitable for introductory marketing, sales, and personal selling courses, the text focuses on key selling tenets. Recently refreshed with updated video clips and links, Version 1.1 engages students with its unique “Video Ride-Alongs” feature that profiles seven different sales professionals who share personal insights and practical tips about how they apply successful sales strategies covered in each core chapter.

The Power of Selling concludes with a chapter titled, “Selling U,” that encourages students to apply the concepts learned in the book to their own job searches. Highlights include the importance of branding yourself, how to write an impactful cover letter and resume, how to create a personal elevator pitch, and more.

The Power of Selling, Version 1.1 is customizable and comes packed with instructor supplements. Learn more here.

Sneak Peak: Technical Communication

Last year, FlatWorld proudly published Pau-San Haruta’s Technical Communication: Excelling in a Technological World, v.1.0. This interdisciplinary textbook merges language-related topics with innovative advances for a well-rounded approach to technology.

Pau-San Haruta is not only a cognitive scientist, but also a technological entrepreneur, giving her a unique perspective in this space. The text is full of real-world examples and case assignments, as well as insights into visual and responsive web design.

Interested in learning more? Request a complimentary copy of Technical Communication: Excelling in a Technological World, v.1.0.