The Lonely Life of an Introduction to Business Instructor

By: Karen Collins

Those instructors specializing in the traditional business subjects — accounting, business law, economics, finance, information systems, management and marketing – can reach out for advice from others in their discipline at conferences or other gatherings of professionals. But those teaching the Introduction to Business course are not so fortunate. There is no organization that brings together Introduction to Business faculty to share opinions and offer helpful hints on ways to enhance learning in the course.

The purpose of this blog is to facilitate such sharing. Please describe your experiences teaching the Introduction to Business course. Also, please share “best practices” applied in teaching the course. Finally, use this forum to ask your fellow Introduction to Business instructors questions about their experiences and successful techniques.


3 Ways to Hack Your Study Time

College students are busy these days. Seriously busy, balancing more extracurriculars, work, and family obligations than previous generations of students. And don’t forget — you still need to study for class! Get the most out of your study time by taking advantage of these research-proven learning strategies.

  1. Switch up your study spot. Break out of your dorm room or that cozy corner of the library! Studying in different locations allows your brain to make more random, deeper connections to the material that can trigger reminders during a test. If you don’t feel like taking a campus tour, you can introduce unfamiliar elements by spraying an exciting scent or chewing a crazy new flavor of gum.
  2. Space out your study time. You’ve probably heard (or learned the hard way) that cramming the night before an exam is not the most effective way to prepare for a final. But how should you optimize study time to absorb and truly learn information? Check out the chart below to plan your sessions:
  3. Pre-test yourself. Before you do anything else for a new class, give yourself a pre-test. It might sound intimidating for new material, but this exercise will give you an idea of how much you understand the objectives and put you on the look out when they arise in the text or your lecture. Flat World books have self-assessment quizzes you can take for each chapter. Another great idea is to Google “site:edu [insert subject name] exam” to find tests other professors have given their students in your course.

Try out some of these strategies for the new semester, and see how much more confident you are in class. Learn on!

The Rising Costs of Textbooks

Recent headlines have been flooded with the rising costs of higher education. Can you imagine that textbook prices have risen 945% since 1978? More and more students are opting out of buying textbooks and here are the reasons:

Electronic library
Why are textbook prices rising when technology is getting cheaper? 

Reason 1: According to the Student PIRGs, 65% of students said that they decided against buying a textbook because it was too expensive. What’s even more disturbing is that 94% of students who had forgone purchasing a book were concerned that it would hurt their grade.

Reason 2: Students no longer find the universal, linear structure of textbooks engaging. Today’s digital natives demand a more interactive and real-time approach to learning. Content is moving at such a fast pace that today’s textbooks should be more flexible and personalized.

Flat World helps to solve this problem by providing affordable, digital-first textbooks. Professors can now have peace of mind that their students don’t need to spend a month’s worth of lunch money to buy required textbooks. Help us change the cost of education, without sacrificing quality.

Learn on.